The Only Thing We Have To Fear Is Fear Itself
The only thing we have to fear is fear itself – Franklin Roosevelt.
The recent election tactics of the Tories made me think of this famous quote. Why did they do something so blatant as to rename their CCHQ Twitter account FactcheckUK? And why have they set up a fake Labour manifesto site, again blatantly? Both of these events have been widely reported, and widely shared on social media, especially on Facebook, where the lion’s share of the election will likely be played out.
What at first sight seems counter-productive is that they were “caught out” so easily. But is that the case? Could they have done both deeds deliberately? It’s counter-intuitive to say so, but, yes, they did do it deliberately, knowing they would be spotted and knowing that a huge fuss would be made about it as a consequence. They were relying on that fuss.
Why? Because, as has been shown by Trump and his kind in America, the way to achieve political success via social media is to erode the public’s confidence in truth and reality. This includes trust in all parties, not least the Tories themselves – the thing that seems so counter-intuitive. But it’s not. In situations where the public’s trust of digital media and politicians in general is low, the Establishment, the right wing, the Tories – whatever you want to call them – will benefit. The Tories will gain from this blurring between reality and fiction, between truth and lies, because in such situations public opinion leans to the right. In times of fear and confusion, people go, however reluctantly, with what seems safest, even if only as the least-worst option.
That Labour have revealed a radical, dazzling, wide-ranging manifesto only plays into the hands of the Tories. This is exactly what they wanted to hear. They want Labour to represent optimism, change, radicalism, because they know that’s exactly what the public in times of distrust and confusion will tend to avoid.
And the Tories want people to discuss and share as widely as possible their blatant lies. It doesn’t matter that they indict themselves. They don’t care about that. They have no scruples and are remorseless in their strategy, playing the British population for every advantage they can get. In the digital world, the right are utterly cynical.
And people are falling for it – voters, the media, news organisations, and those on Facebook.
Worried? You ain’t seen nothing yet. You wait until we have an election with video deepfakes.